Memetics Books


This is a collection of books related to the topic of applications of memetics. The list is associated with my 2011 "Memetics" book - which is now available. For the main list of memetics books, see here.

Memetics: Memes and the Science of Cultural Evolution by Tim Tyler (2011)
Memetics is the name commonly given to the study of memes - a term originally coined by Richard Dawkins to describe small inherited elements of human culture. Memes are the cultural equivalent of DNA genes - and memetics is the cultural equivalent of genetics. Memes have become ubiquitous in the modern world - but there has been relatively little proper scientific study of how they arise, spread and change - apparently due to turf wars within the social sciences and misguided resistance to Darwinian explanations being applied to human behaviour. However, with the modern explosion of internet memes, I think this is bound to change. With memes penetrating into every mass media channel, and with major companies riding on their coat tails for marketing purposes, social scientists will surely not be able to keep the subject at arm's length for much longer. This will be good - because an understanding of memes is important. View on Google Books the book page, the author page, or the book contents.
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ImageTitle, author, date and description
Evolutionary Epistemology
Kuhn's Evolutionary Social Epistemology by K. Brad Wray (2011)
Kuhn's Structure of Scientific Revolutions (1962) has been enduringly influential in philosophy of science, challenging many common presuppositions about the nature of science and the growth of scientific knowledge. However, philosophers have misunderstood Kuhn's view, treating him as a relativist or social constructionist. In this book, Brad Wray argues that Kuhn provides a useful framework for developing an epistemology of science that takes account of the constructive role that social factors play in scientific inquiry. He examines the core concepts of Structure and explains the main characteristics of both Kuhn's evolutionary epistemology and his social epistemology, relating Structure to Kuhn's developed view presented in his later writings. The discussion includes analyses of the Copernican revolution in astronomy and the plate tectonics revolution in geology. The book will be useful for scholars working in science studies, sociologists and historians of science as well as philosophers of science. View on Google Books the book page, the author page, or the book contents.
Evolutionary Archaeology
Evolutionary historical and sociological studies
Evolutionary Linguistics
Harnessed: How Language and Music Mimicked Nature and Transformed Ape to Man by Mark Changizi (2011)
The scientific consensus is that our ability to understand human speech has evolved over hundreds of thousands of years. After all, there are whole portions of the brain devoted to human speech. We learn to understand speech before we can even walk, and can seamlessly absorb enormous amounts of information simply by hearing it. Surely we evolved this capability over thousands of generations. Or did we? Portions of the human brain are also devoted to reading. Children learn to read at a very young age and can seamlessly absorb information even more quickly through reading than through hearing. We know that we didn’t evolve to read because reading is only a few thousand years old. In Harnessed, cognitive scientist Mark Changizi demonstrates that human speech has been very specifically “designed” to harness the sounds of nature, sounds we’ve evolved over millions of years to readily understand. Long before humans evolved, mammals have learned to interpret the sounds of nature to understand both threats and opportunities. Our speech — regardless of language — is very clearly based on the sounds of nature. View on Google Books the book page, the author page, or the book contents.
Evolutionary Religious Studies
Evolutionary Economics
The Darwin Economy: Liberty, Competition, and the Common Good by Robert Frank (2011)
Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes economic reality far more accurately than Smith's. And the consequences of this fact are profound. Indeed, the failure to recognize that we live in Darwin's world rather than Smith's is putting us all at risk by preventing us from seeing that competition alone will not solve our problems. View on Google Books the book page, the author page, or the book contents.
Adapt: Why Success Always Starts with Failure by Tim Harford (2011)
Makes a compelling and expertly informed case for why we need to embrace risk, failure, and experimentation in order to find great ideas that will change the world. View on Google Books the book page, the author page, or the book contents.
A Cooperative Species: Human Reciprocity and Its Evolution by Samuel Bowles and Herbert Gintis (2011)
Why do humans, uniquely among animals, cooperate in large numbers to advance projects for the common good? Contrary to the conventional wisdom in biology and economics, this generous and civic-minded behavior is widespread and cannot be explained simply by far-sighted self-interest or a desire to help close genealogical kin. In A Cooperative Species, Samuel Bowles and Herbert Gintis--pioneers in the new experimental and evolutionary science of human behavior--show that the central issue is not why selfish people act generously, but instead how genetic and cultural evolution has produced a species in which substantial numbers make sacrifices to uphold ethical norms and to help even total strangers. View on Google Books the book page, the author page, or the book contents.
Evolutionary Morality
Evolutionary innovation
Technological evolution
Evolutionary Musicology
Evolutionary Learning and Creativity
Evolutionary Marketing
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella (2011)
Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.
The Facebook Marketing Book by Dan Zarrella and Alison Zarrella (2011)
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. View on Google Books the book page, the author page, or the book contents.
Memetic self-help
Non-human animal culture
Memetic Algorithms
Swarm, Evolutionary, and Memetic Computing: First International Conference on Swarm, Evolutionary, and Memetic Computing, SEMCCO 2010 by Bijaya Ketan Panigrahi, Swagatam Das, Ponnuthurai Nagaratnam Suganthan and Subhransu Sekhar Dash (2011)
This book constitutes the refereed proceedings of the First International Conference on Swarm, Evolutionary, and Memetic Computing, SEMCCO 2010, held in Chennai, India, in December 2010. The 86 revised full papers presented were carefully reviewed and selected from 225 submissions. View on Google Books the book page, the author page, or the book contents.
Anthropogeny (Human Evolution)
E-Book only


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